The Dream Company

August 2006 CEO Update from Ray Faltinsky

Dear Friends,

One of the greatest lessons I learned at Yale Law School was how to effectively evaluate a given set of facts. For three years, some of the finest law school professors in the world pounded us with case after case after case and slammed home some indispensable principles and practices associated with the value of non-emotional, critical thinking. It wasn't always fun, but it did give me a whole new paradigm on the power of logical, thoughtful reasoning.

With that background, and after intensely studying and observing Direct Sales companies for more than 16 years, I can tell you that I have never seen a company more poised for stunning growth than FreeLife International.

In essence, Kevin and I dissected the very best companies in the history of this industry to learn from them and create a business that elevates "networking" to a whole new level. A level never thought possible in Direct Sales before. A level where anyone who took the time to fairly evaluate FreeLife would say, "I've never seen anything like this in my entire life! It seems too good to be true."

Well it is true. And it's never happened before in this industry.

What we have done with FreeLife International is created a networker's "Dream Company."

A company with a proprietary, un-duplicatable product made from a fruit that is so powerful and beneficial for the human body that just last week, TIME magazine named it the "Superfruit of the Year"!

A product so compelling that it was recently featured on the Today show.

A compensation plan that is so lucrative and so perfectly balanced to meet the needs of people at all levels of participation that other companies are tempted to copy it. The temptation ends when they realize that an abundance mentality is the cornerstone of FreeLife's compensation plan and they are just not willing to share that kind of abundance with their people.

Incentive trips that have captured the hearts of our Leaders, taken them to numerous exotic locations, and sets a new standard in our industry on how companies recognize and give heartfelt thanks to their leaders.

A charitable-giving program that demonstrates our total commitment to serving others and to making the world a better place.

All this is wrapped up in a company that is completely debt free, has never been late with a check, strongly believes in residual income and is just now beginning to enter its most impressive growth period.

What more could a networker ask for? Let me share the dream with you...

Dream #1: The World's Leading Nutritional Authority

If you were going to start the ultimate Direct Sales nutrition company, where would you begin? There is only one way you could begin—you would align your company with the world's leading authority on nutrition. If you wanted to set a new standard for Direct Sales and truly create a networker's dream company, you could not settle for second best. You could not settle for products that were mediocre or even good. You would demand the best. That's why we chose to partner with Dr. Earl Mindell, undisputedly the world's leading authority on wellness.

Dr. Mindell's Vitamin Bible has sold more books than any nutrition book in the history of publishing—more than 10 million copies! Let that sink in for a minute. More books sold than any other writer who has ever written about health and wellness in the history of the world!

Do you think that provides a long-term competitive edge over every other nutrition company in this industry? Of course it does! No other company in the world can make the claim that they have the world's leading nutritional authority on their team. We are the only company aligned with Dr. Earl Mindell in an exclusive, long-term relationship.

Dr. Mindell not only gives our Marketing Executives instant, worldwide credibility by appearing on 300 radio and television programs each year and selling books in more than 50 countries, but his research also keeps us on the cutting edge of science and wellness.

In July, Dr. Mindell was featured in the 8-page cover story of CityView magazine based in Knoxville, Tennessee. Here's a quote from the magazine that sums up Dr. Mindell, his research, and the incredible future of FreeLife:

"Dr. Earl Mindell is at the forefront of a health revolution that is spreading across the globe faster than any other before its time."

No Direct Selling company in history has ever had this sort of credibility associated with it.

Dream #2: Himalayan Goji Juice

If you were trying to create the ultimate dream product for your company, what would you want it to be like?

First, you would want it to be formulated by a credible person and to have great historical and scientific data behind it.

Second, you would want it to work so well that everyone would be raving about the results they were getting—a product that truly sells itself because its effectiveness is unquestioned.

Third, you would want it to be easy to take and taste so great that people would reorder it each and every month.

Fourth, you would like it to be unique and exclusive so that others could not copy it.

And fifth, you would like the product to be on the cutting edge so that you would garner free, positive publicity from the most credible media sources in the world.

The formulator for Himalayan Goji Juice is none other than Dr. Earl Mindell, the clear leader in the wellness industry. Historically, the goji berry has been used in Himalayan and Chinese medicine dating back 4,000 years. From that time forward, it has been considered a most precious and valuable healing food. And the science on the goji berry is truly outstanding, with 72 independent published studies available for anyone to review on the U.S. Government Website www.pubmed.gov. Simply search for the Latin name for the goji berry, Lycium barbarum.

Because of the ongoing scientific interest in this remarkable berry, there have been five new studies published this year with the latest one published as recently as July 28.

The results Customers are getting with Himalayan Goji Juice are simply undeniable. It appears that the Himalayan Healers were correct in their assessment that the goji berry is the most powerful healing food ever discovered. It seems to help with virtually all aspects of human health. We have received literally thousands upon thousands of heart-warming stories of people's health being drastically improved with Himalayan Goji Juice. And the stories become more personal and more encompassing every single day. For me, this is the greatest part about our business: we are truly making a difference in the health and well-being of people everywhere.

Himalayan Goji Juice is fun, delicious, and easy to take. It's a juice, not a pill, so there is very little objection to trying it. It tastes absolutely delicious and easily passes the "kid" taste test. Just this morning, like every morning, my four children were clamoring for their daily dose! Because of the great results and great taste, our Customers reorder our product month after month, year after year, and soon, decade after decade!

As for being unique and exclusive, Himalayan Goji Juice is one of a kind—a Category Creator. You see, this tiny red berry was kept secret from most of the world for more than 4,000 years, until we changed all that in October 2003. We created the market! At the same time, we also protected our investment by developing a trade-secret manufacturing process that allows us to deliver the most potent and effective goji juice available. That means that the health-enhancing and powerful polysaccharides—the Master Molecules—are delivered in the exact ratio and amount necessary for maximum effectiveness. This is demonstrated in our Spectral Signature, which appears on every bottle of Himalayan Goji Juice as your assurance of the potency, purity, and authenticity in every bottle, every time.

As hard as other companies may try, they will never be able to duplicate the taste, potency, and results of Himalayan Goji Juice. Just this weekend, I had my children sample another "goji" product we found at a health food store and they literally spit it out of their mouths. It tasted horrible! And remember, Dr. Mindell and his world-class team of scientists have been working for nearly ten years on Himalayan Goji Juice. Its technology and ingenuity is far reaching and literally puts us years ahead of the competition.

As for recognition in the media, there has never, ever been such wide acceptance of a nutritional product as Himalayan Goji Juice. First, let me emphatically state that we have never used a public relations firm to garner publicity for our Company. All of the great exposure we have received has happened organically, meaning that the media has independently featured Himalayan Goji Juice because it has become the talk of the industry.

Last July, the Los Angles Times wrote a tremendous article on the goji berry. This July, TIME magazine, a publishing powerhouse which is read by 28 million people each month, named the Himalayan goji berry the breakout "Superfruit of the Year"! They refer to the Himalayan goji berry as a source of energy and longevity in the July 24 article that focused on those superfruits that have the best known health credentials. And, the Himalayan goji berry was the Number 1 breakout of the year!

I don't need to explain how significant that is. There have been many exotic fruits that have entered the market over the years, including acai, noni, mangosteen, pomegranate, and others. But not a single one of them was rated above the Himalayan goji berry as the "Superfruit of the Year"! Amazingly, they are already branding this fruit after the trademarked name of our product! "HIMALAYAN." We are making massive waves in the wellness industry and we have only just begun.

Then just a few days after the TIME magazine article, the Today show did a segment entitled, "What's Hot and What's Cool." And guess what was hot and cool? Yes, Himalayan Goji Juice! In fact, they showed our bottle on the program to millions of viewers around the world!

As we have said from Day One, Himalayan Goji Juice will become a billion-dollar brand and the most successful functional beverage of its kind because it has great history, great science, gives great results, and tastes great. No other product in the marketplace can make those four claims, and now no other company in the world can state that TIME magazine called their main ingredient the BREAKOUT SUPERFRUIT OF THE YEAR!

Dream #3: The Compensation Plan

If you are going to start the dream Direct Sales company and you have the dream product, your next step would be to develop the dream compensation plan to reward Marketing Executives unlike any company in history.

In order to do that, you must come from a place of abundance, not scarcity. You must believe that there is "enough and more" of everything for all of us. You must have enough faith in your Marketing Executives that you know if you share liberally and generously with them, they will take that message to a waiting world, and our mutual belief in abundance will be the tide that lifts all of us together.

Scarcity thinking will never get you there.

First, you would want to reward people at every level of participation for getting off to a fast start and ensure that they begin to earn significant money quickly. Second, you would want to give Leaders incredible incentive to work with other Leaders in their Organization and build depth and security in their business. Finally, you would want to reward your Marketing Executives based on the total success of the Company, not just the success of their own Organization.

FreeLife's Fast Start Bonus and Advancement Bonuses get significant money into the pockets of business builders very quickly. Our Fast Start Bonus pays between 10-20 percent of case purchases of Himalayan Goji Juice a full five levels deep. And, our Advancement Bonuses pay you up to $5,550 as you work your way toward Ambassador and begin to develop long-term residual income.

To create incentive to work with Leaders in your Organization, FreeLife has done three things which are revolutionary in our industry:

Paying Ten Levels Deep Some companies pay seven or eight levels deep. One that I know of pays nine levels deep. We decided to go one step beyond. FreeLife pays a full ten compressed levels deep! It's never been done before in our industry. This really becomes meaningful if you do the math of three enrolling three, enrolling three, down ten levels deep. On your tenth level, you have more people on whose purchases you can earn income than you do in your entire first nine levels combined! In fact, on your tenth level alone, you would have more than TWICE as many Customers than on your first nine levels COMBINED! Why did we do this? Because a dream compensation plan has to be better than anything ever available, and that's why we have set a new standard with ten-level pay.

Rewarding Leaders for Developing Leaders Then we asked how else we could set our compensation plan apart. How could we do something that has not been done before and reward Leaders better than any company in history for developing other Leaders? That's how our Matching Bonus was born. With this special bonus, you can earn a bonus of between 20-60 percent of the ten-level commissions of ALL your personally enrolled Marketing Executives. Again, this is unheard of in our industry, and just like the ten-level commission plan, none of our competitors are willing to offer a Matching Bonus to their leaders. Combine these bonuses with the five-level, 2% Ambassador Generational Bonus, and you have a plan that both encourages and rewards Leaders to develop other Leaders like no other compensation plan in our industry.

Sharing Worldwide Abundance There are a number of other bonuses I could mention, but I just want to highlight one more: our 2% Worldwide Himalayan Goji Bonus Pool. This pool allows every Ambassador to earn money on every single bottle of Himalayan Goji Juice that is sold anywhere in the world, not just in their Organization. We want all of our Leaders to share in our worldwide success and to support each other even if they have different Organizations. This concept of shared abundance has worked wonderfully and our Leaders love it.

Dream #4: Incentive Trips and Training

The dream Direct Sales company would make it their mission to reward their Leaders better than any company in the industry. This, we are doing.

Not only is our compensation plan more lucrative than any we have ever seen, but our incentive trips are becoming legendary in the industry. Every six months we take hundreds of our top Leaders to exotic locations like Atlantis in the Bahamas, Maui, and Cancun. Taking this many Leaders on such expensive trips for a company our size is absolutely unheard of in the Direct Sales industry. No other company is willing to spend that kind of money on their Leaders. We are willing to make that commitment and we LOVE IT!

Nothing is more fun for Kevin and me than to spend time with our top Leaders on the beaches of the world, recognizing their success, sharing gourmet meals and incredible entertainment, and enjoying the "FreeLife" together.

In the works, we have plans for trips that will pale in comparison to what we have offered before. Our goal is to captivate our Leaders as we capture their hearts. Our goal is to have bigger, better, more fun, more exotic trips that will create lasting memories.

In the area of training, I believe, as do many others, that we have the top trainer in Direct Selling in our Senior Vice President of Training and Development, Mike Zundel. His "Built to Last" seminar is one of a kind and not offered through any other person or company. It sets us far apart from the competition.

Mike previously worked with Stephen Covey (7 Habits of Highly Effective People) and then spent several years successfully helping another Direct Selling company grow and prosper. He joined FreeLife because he truly believes in serving others and he realized that we were the best opportunity that our industry offered for those interested in building a rapidly growing business and developing long-term residual income.

Dream #5: Serving Our Children

We have found that people truly have a desire to make a difference in the world and want to be a part of a company that shares its success with the world at large. In essence, they want to be a part of a company that "Serves Others."

Our mission statement is "To serve each other by promoting good health, well-being, and the opportunity for an abundant life." We are certainly doing this with the health-promoting powers of Himalayan Goji Juice, and with our incredible financial opportunity. But we take it one step further with our charitable-giving program GojiKids.

The only known "side effect" of drinking too much Himalayan Goji Juice is that it makes you smile too much! And we want to put a smile on the faces of children all over the world. Children are the future leaders of the world and we wanted to invest in their future. Thus, GojiKids was born.

How does this program work? It's simple: Each time a Customer purchases a bottle of Himalayan Goji Juice anywhere in the world, we take a portion of the sale and give it to worthy children's charities around the world. Thus far, we have given hundreds of thousands of dollars to more than 50 different children's charities globally. Here is a sampling of the charities we have donated to so far in 2006:

Big Brothers Big Sisters of Arizona
Ronald McDonald House
Family Life Center
E CITY
Kids Korps USA
Juvenile Diabetes Research Foundation
Children's Wish Foundation of Canada
Children's Cottage Society
Roger's House
Shiloh Youth Ranch
Dans La Rue
Canadian Cancer Society
Maui Youth & Family Services
Children's Hospital of San Diego
Variety of New Zealand
Abused Child Trust of Australia
Tommy Fund

I cannot express enough my great appreciation to all those who have contributed to GojiKids either by purchasing Himalayan Goji Juice or building a FreeLife Organization. Your efforts, no matter how large or how small, all add up to a rapidly growing contribution we have been able to make to truly change the direction and better the lives of tens of thousands of children around the world. Thank you once again.

Dream #6: Timing!

When any networker/entrepreneur is evaluating a business opportunity, timing certainly must be considered. It is no secret that those who get involved with a Direct Sales company before the large growth curve occurs are going to benefit the most. In any mature Direct Sales company, the top earners are usually the ones who joined the company right before or during the company's biggest growth curve.

Think of it like buying stock in a company. Would you rather have purchased Microsoft stock in the early 1990s when it just began its growth curve, or today when it is relatively stagnant? The answer is clear for anyone who wants to maximize their return.

FreeLife is rock solid, yet also in its infancy as far as growth is concerned. For comparison purposes, we have two excellent competitors in the Direct Sales "functional beverage" category, both of which started long before we introduced Himalayan Goji Juice in late 2003. They both had a big head start on us—a combined head start of 11 years before we launched Himalayan Goji Juice. One of these companies indicates on their Website that they did over $500 million in sales in 2005. The other one is more private about releasing their financial figures, but according to some excellent industry sources, it appears they did nearly $400 million in sales in 2005. While we are a private company and don't release our sales figures, let me say that we are on track to surpass both of those figures over the next two years and then move on toward $1 billion in sales in the two years after that. So we are talking about an incredible four-year window of opportunity that is right before your eyes. Four years to set yourself up for a lifetime of residual income and financial security.

You see, the writing is on the wall with FreeLife. There is no doubt in our minds that we will become a $1 billion company in the next four years and then move beyond that. We have put together a "Dream Company" that has revolutionized the industry and done things that have never been done before.

Right now is the time to get involved. Now is when the largest incomes will be earned. We are not even one tenth of where we will be in a few short years. We are only doing significant business in one of the top ten Direct Sales countries in the world, meaning that we have not even begun to penetrate the global market. We've literally just started our international expansion. Now is the time to join the cause, make a commitment, build your business, and enjoy the fruits of your labor for many years to come.

By doing this, you put yourself in a position where four years from now, you are going to look back, see FreeLife as a billion-dollar company and say to yourself, "Boy, did I make the best decision of my life!"

You'll say to yourself, "I saw the research on Himalayan Goji Juice, I read about it being called the ‘Superfruit of the Year' by none other than TIME magazine, I saw it on the Today show, I saw the studies on pubmed.gov, and I realized that other juice companies had achieved hundreds of millions of dollars in sales without half of what FreeLife has going for it.

"I reviewed what appeared to be the most lucrative compensation plan I had ever seen. I saw the extravagant trips they put together, how they treated their Leaders, and how they believed in residual income. I saw how they believed in making a difference in the lives of children all around the world. I saw all that and I TOOK ACTION! I took a stand to change my life and the lives of others, and to make a difference in the world."

You are reading this for a reason. You did not get this far into this letter if you were not destined to join with us. We were attracted to each other to influence each other's lives and the lives of others for good throughout the world.

Make that decision right now to join our great mission.

I'll see you on the beaches of the world as we enjoy the "FreeLife" together!

Love,
Ray